Week 12: Photojournalism: The Best of Both World

 I remember back then when I was a little kid, analog and polaroid camera used to be the 'in' thing before the digital camera took over the  market and now it seems  like a must-have item for an individual. In addition, as technology advanced, software such as photoshop and picasa are easily available for us to upload, save and edit picture digitally and as a result, it makes me wonder to what extent does a picture tell us the truth about certain event or story behind it. In the world of photojournalism, the issue such as the credibility of photograph, distortion of reality, objectivity and the ethics of photograph has been raised. Therefore, in this journal entry I would list out some rules of ethics in journalism which a photojournalist should consider.

1)  Be Precise and avoid sensationalism

Captions and cutlines should be considered so that audience would know what is being represented in the photography. Good caption and cutlines would provide information for audience but it should  not be misleading or sensationalized although it could capture audience's attention.

2) Seek for the truth

Chapnick (1982) advocated that 'Credibility. Responsibility. These words give us the right to call photography rather than a business. Not maintaining that credibility will diminish our journalistic impact and self-respect, and the importance of photography as communication.' This explains the true nature of a job as a photojournalist which is to tell story via photography.

3) Photojournalists must act with compassion and sensitivity

I tend to agree with Garry Bryant ethical approach because as human beings we should consider whether being photographed could bring any psychological effects on the subject. According to National Press Photographers Association's code of ethic, photojournalist should also avoid stereotyping by race, gender, age, religion, ethnicity, geography, sexual orientation, disability, physical appearance or social status.

4) Act Independently

This is one of the code of ethics of the society of professional journalists. I tend to agree with them because one should be free from any association in order to remain professional and have both integrity and and credibility.

5) Avoid manipulation and staging photography

This has been one of the major issues in photography as some of the photo captured are being staged. For instance, it was found that a  photography captured by the Award winning Pulitzer Prize Photographer had been staged in order to draw reader's attention to the story featured on The Sunday newspaper magazine, Parade. Therefore, in order to avoid misrepresentation, one should point out that if a photograph has been staged.

References: 

SPJ Code of Ethics. Retrieved from http://www.spj.org/ethicscode.asp

Lester, P.M., (1999) Photojournalism an ethical approach: Picture manipualtion. Retrieved from http://commfaculty.fullerton.edu/lester/writings/chapter6.html

Stovall, J. (2009). Photojournalism ethics. Retrieved from http://jprof.com/photojn/photojn-ethics.html

Week 11: Information Graphics

The diagram above is a graph that I have attempted from the tutorial question which asked us to show the relationship different variables if we were to present it to the company's stakeholders. From the previous lecture, we were told that an information graphic must be simple and informative, but I produced a pretty bad one although I used some correct method of using line graph and pictogram. While I was trying to show the correlation between gross expense, cost of fuel and cost of fuel as a percentage, I failed to show the relationship between the gross revenue and gross expense. A line graph should be used instead so that stakeholders know how the increase of the cost of fuel affects the company overtime. Another important mistake found in this graph is that the net profit and net lost cannot be determined as this information is significant for shareholders. Overall, this graph would cause confusion among the viewers of what sort of information is being represented, however, it would be presentable if  some alteration is to be made to this graph.

Upon realizing how painful it was to put four information into one graph, it made sense to me that to make an effective information graphic requires highly skilled individual because one have to consider to put both verbal and visual information at once. As our brain is the laziest part of body, this explains why visual has an impact on the audience than verbal. The Wharton study in the United States shows that the retention of verbal presentation was only 10% and it was found that 83% of information relayed to the brain in visual presentations comes through the eyes.But the combination of both would attain a greater impact because they complement each other. Tufte (1983) further emphasized  that 'words and picture belong together'. 

As the technology is advancing, information graph is widely used ranging from the business world to the media. Rather than just communicating verbally, the media combine it with visual aids to grab audience's attention. However, as far as ethics is concerned, information graphics can be distorted and misleading. Benjamin Disraeli advocated that 'There are three kinds of lies: lies, damned lies, and statistics." One of the reasons for this is because information graphics producers emphasized on entertaining and capturing the reader instead of focusing on the reliability of the information (Moen, 1987).

Overall, information graphics is effective in conveying both verbal and visual information. Although its producer intended to entertain the audience, ethical issues should also be considered in order to give an accurate and reliable information.

References:

Hocko, J.M. (n.d). Merging Verbal and Visual Media in Information Graphics. Retrieved from http://www.jenhocko.com/bentley/hf730/vis_verb.pdf

Lester, P.M. (1995). Informational graphics. Visual Communiccation: Images with messages (pp187-211), California: Wadsworth Publishing

Pease, A., Pease. B. (2004). The definitive book of body language. New York, NY: Bantam Dell

Week 9: Cinema & Television

 Qn: Explain what is the politics of representation? 
 
Media is one of the most significant tools in transmitting and conveying messages to the audience especially television and cinema. They play a vital role in shaping people's perception about culture and the society so much so that it affects the way we see the world around us. This implies that we need the media to make sense of the reality. For example, we watch news to know what’s happening around the world. However, have we consider whether the news is telling us the truth or not? Interactionist argues that only fragments from thousands of news and information are selected every day; thus indicating that our perception on reality is restricted to a certain extent and is based on the representation by the media.

The ability of the media to construct or shape meaning of any media text is what I believed to be the politics of representation. In television and cinema, we often see the different representation of men and women, ethnicity, class and age. Van Dijik (1991) made a study on European coverage and found that black people are often portrayed as drug users and criminal. Similarly, in the movie "Slumdog Millionaire", the depiction of slum in India would make us think negatively about the country whereby in reality, this might not be the case. Therefore, these sorts of representation would result in stereotyping. For example, Asian men would be expected to be good in martial arts because the portrayal of Jackie Chan as a Kung Fu master. Furthermore, people often perceived that all Asians are Chinese. Hence, I used the following music video to show stereotypes of an Asian man as perceived by some people.

The above picture is depiction of a Muslim by one of Korea's TV programs which had sparked controversies among both local and international audience. While the intention of the producer was to introduce an Arab teenager for a singing segment, but their representation of an Arab had caused misunderstanding and was highly criticized. Nowlan (2001) maintains that 'the why in representation is the politics of representation'. In my opinion, the representation of the Muslims by the media as 'terrorists' especially after the 9/11 tragedy is the reason why such stereotype is associated with Muslims.

We as audience have to bear in mind that media contents are sometimes constructed and has been constructed by text producer. However, we should consider the fact that there are also elements of truth in the media.

Who says only Asians can do Kung Fu? Johnny English, Jackie Chan's biggest rival.

References:

Chapman, S. (2000). Mass Media: Content and representation in the media. AS Sociology Revision Notes.  London: Letts Educational

Nowlan, B. (2001). Introduction to the Art and Politics of Representation. Retrieved from http://www.uwec.edu/ranowlan/art_politics.htm

Ramham424 (2011). ‘Star King’ apologizes for distorting Muslims in its latest episode. Retrieved from http://www.allkpop.com/2011/08/star-king-apologizes-for-distorting-muslims-in-its-latest-episode#disqus_thread 

Week 10: Games & Avatars in the Information Age

Qn: Do you agree that you are cyborgian in nature?

From the invention of I-Pod to Mac book and the recent I-Phone 4s, Steve Jobs and his staffs had identified that we are cyborgs who constantly want to own the latest technology available on market. According to CNN.com, more than 4 million units of I-Phone 4s has been sold in 5 days. Even though the reasons for the purchase of latest gadgets may vary, this does not deny the fact that we are heavily depended on it in as a mean to survive. According to Donna Haraway, we live in 'technoculture' whereby it is natural for us to develop a more advance technology in order to live in a better world (Mab, 2001). For examples,  pace makers and artificial implants are useful in the medical field to help treat the patient.

Before we simply say that we are cyborgs, we have to ask ourselves: are we technoculture in nature? We often assume that we are becoming cyborgs because we live in a modern world where rely on technologies to  live. This is true, of course, because the environment itself  drives us to buy an I-phone, for example. But sometimes we are unaware that it might be due to marketing of the concept of the product itself that makes us want to believe that we should own it (constructive discontent) because advertisers have understood the cyborgian identity. For instance, Siri, the voice-activated application would attract potential customers to buy an I-phone 4s because it functions as personal assistant of its owner.

Siri application. cr: STSS

All in all, I tend to agree with the statement, although  i am initially reluctant to admit the fact that I am one of the millions or even billions existing cyborgs in this world. This brought back memories from a couple of years back when i couldn't live without technology due to my addiction towards a Korean boy-band. It was one of those days when I acted like a crazy fan-girl waiting 24/7 (not really though, i have a life too!) in front of my laptop for news and the release of their songs, praising and admiring them who oozes with smexiness who I once thought  were on par with Brad Pitt as the most handsomest men on earth. Good ol' days!

References:

Gross, D. Snide, sassy Siri has plenty to say. Retreived from http://edition.cnn.com/2011/10/18/tech/mobile/siri-answers-iphone-4s/index.html?&hpt=hp_c2

Kunzru, H. (2004). You are cyborg. Retrieved from http://www.cyberpunks.org/display/472/article/

Mab (2001). Cyborg consciousness. Retrieved fromhttp://www.wired.com/wired/archive/5.02/ffharaway_pr.html

Week 8: Photography

Week 8: Photography: Reconceptualising culture, memory and space.

Qn: How do captions and cutlines reframe the meaning of an image?

Is picture worth a thousand words?  

How can you explain the picture above? You would think that it was just a blank box or rectangle. But for me, it's  more than that, I captured this photo in my home when the electricity were cut off. Apparently, some irresponsible people stole the copper wire from the power house which caused inconvenience for us and the people in the neighborhood. It happened at times when I needed to finish off my assignments and what's more, my laptop's battery was flat at that very crucial moment. God bless whoever stole the copper wire!

Involuntary earth hour -.-

The reason why I captured that picture was to remember the moment. I uploaded it to a social  network site and added it with some caption so  that it made more sense, or at least it gives meaning to it rather than just a little black box; it would be the most randomest picture ever I took. 

In photojournalism, cutlines and captions are important factor to put into a photograph because it tells a story. As people raise question upon looking at a photograph , that cutlines and captions can help them answer their curiousity. Another thing to consider is reader's behaviour whereby good cutlines would arouse the reader's interest, and he/she might want to  further gather the information by reading the whole article. So it can be said that captions and cutlines are the key information, thus it must be readable and informative or else it would lead to confusion among the readers. 

The picture above shows pictures of artist with babies whereby captions and cutlines are provided to inform the readers the story behind the photograph. The intention for photographs was an effort by Korean Social Welfare Society in their effort to help the adoption of the babies. This however, have been manipulated by fans to create some humour by changing the caption of the photo as seen below. This is also known as macro which is popular among discourse community of an online forum which certainly have different common goals from the common public.

The caption made up by the fan has changed the entire meaning of the photograph. This shows how captions and cutlines reframe the meaning of the picture. This however, cannot be applied to photojournalism because one have to consider the ethical issues in photojournalism and be as accurate as possible so that it does not break the principles of photojournalism.

References:

Ghostwriter. G-dragon and Taeyang with babies. Retrieved from  http://www.allkpop.com/2009/11/g-dragon_and_taeyang_with_babies

Photo Captions and Cutlines. Retrieved from http://web.ku.edu/~edit/captions.html

Week 7: Visual Narrative & the Media

Why is narrative important when shaping a visual image to the audience?

Narrative refers to the concept of storytelling which involves the sequence of events, characters, time and location. Narrative can be found in any media forms, from literature to film and advertising. In this journal entry, I shall use a music video to analyse its narrative and explain its importance in conveying visual messages.  

From the video that I had chosen, the narratives I derived from the story are based on the English translation of the song, the video, reviews and comments of the music video. I tend to agree of the assumption that two sisters are in fact the same person where the portrayal of blind person and white represents the inner self of the woman, whereby the mature woman connotes her outer side, thus fitting Levi’s Strauss theory of Binary Opposition. The characters/mimesis in the video however, are not played by the artists themselves and therefore the focalization is emphasized on their story narrated by the singers. 

The narrative structure of this video begins with a glimpse of the ending and only after the brief hint did the story begins according to Aristotle’s narrative structure. The scenario starts off with a blind girl who is struggling to come out from the bathtub coinciding with repetition of the words ‘’It hurt’s” and at the side, a woman is sitting on the floor, seems regretting of what she has done to her. Assuming the two girls are the same person, the whole video represents the struggle over innocence and womanhood (Subi, Seoulbeats) whereby the blind girl in white is the connotation of purity while the makeup symbolizes adulthood and maturity. According to Barthes, the symbolic code helps to engage the audience. The mise en scene is also useful for viewers to construct meaning, for instance, red lighting used to describe the mature woman’s grief and dull colour throughout the video represents melancholy. 

The narrative of the story is based on the reality of human beings; when we’re teenagers, we want to experience what it’s like to be an adult, sometimes we’re simply searching for own identity and vice versa. This is represented by the blind girl in the video who looks up to the woman, trying on makeup, and most of all, wants to be in love which can be seen when she caresses the man. The woman in turn, frustrated with the young girl and let her egoistic side ruled her feelings and actions. The reason for this is because she doesn’t want her to come into her womanhood which is highlighted in the scene where the mature woman forces the young girl to wash off the makeup. The conflict in the end made her realize that the she’s the one who should washes off her face which is depicted by the connotation of ‘cleansing cream’ and instead be someone who she really is.

The narrative analysis of music video above shows how different elements of narrative are used to create a meaningful story via visual images to entertain the audience. On the other hand, one must take into account the limitation of narrative in music videos due to the short duration time. Furthermore, Steven Archer advocates that sometimes the plot in music videos only coincide with a portion of the song lyrics.

References: 

Mediaknowall. (n.d). Introduction to Narrative. Retrieved from: http://www.mediaknowall.com/gcse/keyconceptsgcse/keycon.php?page!D=narrative

Subi. (2011). Cleansing Cream: The Innocent Girl and The Mature Woman. Retrieved from: http://seoulbeats.com/2011/11/cleansing-cream-the-innocent-girl-and-the-mature-woman/

Music Video Narrative. (2010). Retrieved from http://www.slideshare.net/ksomel/music-video-narrative

Week 6: The Ancient Art of Rhetoric & Persuasion

Qn: Explain and exemplify how an insurance sales person would sell insurance rhetorically and how/she would hard sell the product.

During our lecture 6, we have been introduced to the application of rhetoric in film, comics and advertisement which focuses on visual aspect of rhetoric. For this journal, I will try to apply the concept of rhetoric on how to sell insurance. 

Rhetoric is a form of persuasion. From my perception, selling insurance is one tough job and requires someone who has the ability to persuade potential customers to buy his/ her product. Recently, I have the opportunity to attend some business seminars and I found that the business uses the some rhetoric techniques in order sell their products and here I would apply some of its approach if applicable. 

According to Aristotle’s approach on rhetoric, there are three technical means of persuasion which are in the character of the speaker, in the emotional state of the hearer or in the argument (logo) itself. I will discuss the application in relation to the job of insurance salespeople as follows:

1)  After getting to know the prospects background and profile, one have to arrange meeting over the phone call. Aristotle maintains that in order to appear credible, speaker must have intelligence, a virtuous character, and good will. In this case, insurance salesperson should possess all of these qualities which can be determined by the prospects during the meeting arrangement made over the phone calls.  Thus they must not sound desperate to get customers or else the prospects would doubt them. Also they must come prepared with unexpected question about the products, therefore preparation is crucial. 

2) Upon making the phone calls, insurance sales people should create curiosity among the prospects as proposed by Aristotle’s second technical persuasion. When making phone calls, salespeople should introduce themselves as a representative of an insurance company, but one must not talk about the product but instead ask them about their information and let their prospects do the talking. This fits the saying, ‘customer’s always right,’. This is because Aristotle maintains ‘that it is impossible to teach such an audience, even if the speaker had the most exact knowledge of the subject.’ If the targeted prospect is a mother, for example, they might want to consider asking about her children’s education or her future planning. This might help salesperson to connect with her, learn more about their prospects personalities and if prospects think that the salesperson could solve their problem, perhaps it could lead to another further meeting. 

      3) The third rhetoric techniques concerns in the argument (logo) of the speaker. The success of selling of insurance is determined how well the salesperson presents his/her reasoning to their prospects as to why they should buy the prduct. This involves the enthymemes, which Aristotle referred to this as the strategy of rhetoric.

According to McQuarrie and Philips (2008), rhetoric in advertising is more concerned with style than content. This can also be applied to the technique of persuasion by using the correct choice of words. This implies that a person can succeed as a salesperson as long as he/ she learn the technique of persuasion or rhetoric. He or she doesn’t have to be Giselle Bunchen or David Beckham to lure audiences to buy the product, and as a matter of fact, I have been told that even a quietest person could persuade customers and become successful in running a business if it is used in a correct manner.

References: 

Rapp, Christof, "Aristotle's Rhetoric", The Stanford Encyclopedia of Philosophy (Spring 2010 Edition), Edward N. Zalta (ed.). Retrieved from http://plato.stanford.edu/archives/spr2010/entries/aristotle-rhetoric/

KAY, B. (n.d). Art of Selling. Retrieved from http://www.leads4insurance.com/art_of_selling_2_II.html

European Rhetorics. Retrieved from http://www.european-rhetoric.com/rhetoric-101/modes-persuasion-aristotle/

Week 5: Gestalt Effects & Schema Thoeries

Name 3 Gestalt Theory & provide examples to illustrate your point.

From our week 5 lecture, we have been introduced to the Gestalt theory which revolves around Max Wertheimer, Kurt Koffka and Wolfgang Kohler's application of ‘the whole is different from the sum of its parts’. One of the main aims of this approach is to generate awareness & insight. Below is a brief exercise to test your level of awareness before we digest the Gestalt Theory in-depth.

In the field of psychology, Gestalt Theory is referred to as ‘unified whole’. They believed that visual perception is the result of combination of different sensual elements as opposed to single element. In this entry, I will explain three Gestalt principles namely the law of similarity, the law of proximity, and the law of pragnantz.

1) Law of similarity

According to Lester (1995), ‘The law of similarity states that, given a choice by the brain, you will select the simplest and most stable form to concentrate on. This law stresses the importance of basic shapes in the form of squares, circles and triangles.’ This means that we tend to group things according to the basic formation and we try to interpret meanings from it. The law holds that our brain is able to identify patterns first rather than separate objects. The picture below shows that people would recognize the blue dot as a line.

2) Law of proximity 


This law claims that our minds would group two or more things when  they appear to be closer and we consider them as one object. From the newspaper, the law suggest than our minds would link the photograph with the story because of their proximity.

3) Law of pragnantz


This law is also known as 'figure and ground' whereby when two our more pictures are group together, we tend to see an image in a simplest manner. The figure below shows a picture of a child and an adult, but we can also see the African continent. 

References:

Gestalt Theory: Oneness and Integrated Wholeness. Retrieved from  http://www.gestalttheory.com/concepts

Lester, P.M. (1995). The sensual and perceptual theories of visual communication. Visual images with messages (52-58). California:Wadsworth Publishing.

Week 4: Visual Syntax, Semantics & Pragmatics

Qn: If signifier is syntax, what is the semiotics equivalent for semantics and pragmatics?

Visual communication refers to the process of conveying and receiving of images via visual aids. When we look at an image, we try to make sense and understand the images, symbols of signs using elements such as syntax, semantics and pragmatics. In relation to the question above, it has been stated that syntax is equivalent to a signifier in semiotics and now I will identify what is the semiotics equivalent for semantics and pragmatics. 

In verbal communication, semantics refer to as the literal meaning of the words and it becomes meaningful if we attach some meanings to it. 

The video above shows how 'Hu' is being perceived as 'Who' and 'Kofi' as 'Coffee'. Unless we knew what the words mean, then we can identify what is being said. This goes the same in visual communication whereby an image doesn't connote any elaborate meaning until we relate it with social and cultural context. According to Bamford (2003), in semantics, meanings are created via form and structure, culturally constructed ideas that shape the interpretations of icons, symbols and representations and a social interaction with the images. This shows that semantics is equivalent to signifieds and connotations in the study of signs.

In linguistics, pragmatics studies how context affects meaning. From my understanding, pragmatics is similar to the visual discourse in semiotics because meaning of both can be determined by several factors such as visual codes and context.

I found an interesting research by James (2008) about Korean advertisements  based on Erving Goffman's  theory on how different sexes are being represented by the media. From the first picture, the woman looked shorter as compared to the man, but she she appeared to be of the same height as the guy on the second advertisement. According to him, the advertisements were meant to target specific audiences which are the middle-class people and young korean couples respectively. In Korean culture, male are the breadwinner and is perceived as dominant, thus depicted as taller than the woman. On the other hand, the depiction for the equal height connotes relationships and mutual understanding between couples. The concept , therefore, shows how pragmatic factors such as codes and cultural aspect change the meaning of the advertisement.

References:

Lane, R. Kosslyn, S.M. (2003). Dump the Text! Transform Your PowerPoint Slide into a Visual Feast. Retrieved from http://office.microsoft.com/en-us/powerpoint-help/dump-that-text-transform-your-powerpoint-slides-into-a-visual-feast-HA010381809.aspx

Turnbull, J. (2008). Why Size Matters: Feminine Representations of Men in Korean Advertising. Retrieved from http://thegrandnarrative.com/2008/11/03/why-size-matters-feminine-representations-of-men-in-korean-advertising/

Week 3: Semiotics

Qn: Why would we want to study fashion in Visual Communication? Is it even worth studying?

cr: as tagged

Fashion has been the common subject among designers such as Jeremy Scott, Christian Louboutin, Vera Wang and Elie Saab. We as consumers and audience especially fashion enthusiasts are also not new to Balmain, KTZ, London Fashion Week, Vogue and Harper’s Bazaar, just to name a few. Needless to say, fashion is everywhere; from the clothes & pants we wear, bags, shoes, hairstyles to body art.  

The definition of fashion varies from one individual to another. Although I am not a decent fashion follower, I see fashion as a form of art. The Project Runaway TV series, for example, allows designers to create their own pieces of clothes with different themes each week. Whilst the models particularly have similar features and can walk on the runaway, it’s their designers’ clothes that give them identities. As Woo (2011) has mentioned, “You don’t wear clothes, clothes wear you.” 

According to Pauline Weston Thomas, “Fashion is a language of signs, symbols and iconography that non-verbally communicate meanings about individuals and groups.” As semiotics refers to the “study of signs”, this implies that studying fashion is in fact essential in Visual Communication. Through semiotics, identity of an individual or group can be revealed; whether their clothing purposes are either personal or cultural. A Bruneian primary student, for instance, would be expected to wear uniform to school, whereas an interviewee is expected to wear smart attire instead of T-shirt. Hence, the act of conformity shows how clothing is used to communicate.

cr: eiffel  in seoul

From the above picture, we can see how these women with similar tops carry different meaning when they were styled with completely different bottoms. Both celebrities were spotting chic and casual look at the same event by wearing short and dress respectively. These looks were expected of them since it coincide with the theme of the event as opposed to the models on the runaway.This shows that the combination of different "code" of fashion i.e materials, colour or styles opted at an occasion, can be used to convey specific social meanings to others (Sproles & Burns, 1994).

At the Paris fashion shows, models appeared with their faces hidden or obscured. 

As far as fashion is concerned, there are somehow limitations regarding how far we can fully understand the meaning behind certain texts as it is a non-verbal communication. During the 2006 Paris fashion shows for example, a designer had designed an unusual line whereby models were dressed up with their faces hidden or obscured. This had received mixed reaction from different parties; some deemed it as an anti-feminism movement while others see it as "a response to anything from Islamic fundamentalism to bird flu" (Rosenbloom,  2006). Whether the masking is intentional or not, the designer in return responded that it is just a mere fashion. That is to say, we can only analyse fashion language only to a certain degree, as these days designers are becoming more innovative in their creation, thus making it hard to interpret them.

Can you define her fashion statement?

All in all, fashion is significant in studying Visual Communications as it helps us determine the identity and representation of an individual or groups. Although i tend to agree with Grant McCracken (1988)  who saw fashion  "as a code is most like language, it is least successful as a means of communication" with regards to the innovative design these days, fashion, in my opinion, is certainly an interesting subject to study.

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References:

Visual Rhetoric/ Semiotics of Fashion. Retrieved from: http://en.wikibooks.org/wiki/Visual_Rhetoric/Semiotics_of_Fashion

Sproles & Burns. (1994) Changing appearances: Understanding dress in contemporary society. pp 218-221. Retrieved from: http://oregonstate.edu/instruct/dce/aihm577/nine/index.htm

Rosenbloom, S. (2006). The Obsecure and Uncertain Semiotics of Fashion. Retrieved from: http://www.nytimes.com/2006/03/05/weekinreview/05rosenbloom.html?_r=1&adxnnl=1&oref=slogin&adxnnlx=1141853366-1/gRm9KRb5ad3SbJtyDTVw

Thomas, P.W. (2005). Theories of Fashion Costume and Fashion History. Retrieved from:  http://www.fashion-era.com/sociology_semiotics.htm

Week 2: Perception & Reality

Qn: How do we judge whether one person’s perception is more “true” or “false” than the other? Is it even possible?

Human beings, more often than not, are inclined to perceive the things we see, heard, taste, feel or smell whether we are aware of it or not.

 

Look at the picture and observe.

Person A: It’s a durian.

Person B: It’s a fruit with unique odor.

Person C: Durian, I hate it. It smells bad & taste yucky!

Me: Nom nom nom. I LOVE IT! Too bad, I’m fasting :(      

From the scenario above, we can see that all of the respondents are aware of what they see and some further explained the taste and smell of the durian. This is called perception because the process of attaining awareness or understanding of the environment has taken place. The only difference is the various responses given by the respondents. 

Based on the answers given, all of the respondents are able to recognize the durian, but due to the previous experience of person B, C and I of encountering the fruit, we are able to further interpret our perception of durian compared to person A. Person C and I in particular, have conflicting perception regarding the taste and smell of the durian.

So, whose perception is true?

From my point of view, I believe that durian tastes delicious and it doesn’t smell as bad as person B has perceived. If so, why are durians not allowed in the hotel? One obvious reason is the smell. That is to say, at this point my perception is indeed false.

But do their perceptions matter?

In this case, I would say no because perception differs according to individuals as people have different expectations. If someone who hasn’t eaten durian saw that signboard, he/she might assume that durian smells bad. This is because he/she may have perceived it as it is prior to eating one as according to Immanuel Kant (1724-1804), 'We see things not as they are but as we are'. This implies that the understanding of durian is not based on reality but it is shaped by our own personal preconceived notions. Conversely, durian lovers might share similar view as mine.Therefore, perception isn’t necessarily true or false. We can only expect people to agree with us if we share common view and identical expectations. Otherwise, people are entitled to their point of view and perception as individuals see things differently.

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Blue cheese: Love it or Hate it?

References:

Online Magazine on Brain and Mind, Education, Learning, Learning Disabilities and More. (2005-2011). What is perception? Retrieved from http://www.learninginfo.org/perception.htm

Stufflebeam.R (2006). Introduction to Perception. Retrieved from http://www.mind.ilstu.edu/curriculum/perception_intro/intro_to_perception_1.php?modGUI=205&compGUI=1936&itemGUI=3367